This microsite experience was built to promote Discovery Channel’s global live event for Skyscraper Live. Following the success of Skywire Live, we had to deliver an improved experience that could inform audience about the walk, demonstrate what it feels like on the tightrope, learn about Nik Wallenda’s preparation for the walk and deliver a unique webcast experience that could be enjoyed with or without watching the TV broadcast. The final product was a robust and beautiful responsive website that handled 2.5 million video streams during the 1 hour live event.
My role for this project was to provide creative and UX leadership, ensuring the best possible fan experience of the final product. I was a key voice in developing the concepts for all aspects of the experience. I lead the design process and worked in code with the designers and developers throughout the project. I was also on-hand to support the site during the live event from our headquarters.
Web friendly 3D walkthrough explaining the event featuring narration from Nik Wallenda
Explore the walk with 360 panorama POV photo tour
Live video dashboard with 6 camera angles and current wind conditions
Full-screen visual navigation
Support for 13 languages in 19 regions
Unique analytics and ad trafficking for each international region
Contingency plan controls for live broadcast
- Live webcast supported 2.5 million video streams
- Concept Development
- Art Direction
- Thought Leadership
- Front-End Development